Cold email that lands. Not cold email that gets delivered.
Herald is India's deliverability-first cold email platform. Warmup, verification, and AI sequences — in one tool, on your phone. At ₹2,999/seat/month — a fraction of Instantly.
Six things Instantly and Smartlead make you buy separately.
Herald's bet is that the four things that actually matter — verify, warm, send, land — should be one product, not four subscriptions stitched together with Zapier and hope.
Deliverability-first routing
Every email flows through reputation-aware IPs, with content-safe rendering and unsubscribe hygiene baked in. Not bolted on after the fact — designed around the inbox from line one.
Warmup that actually works
New domains ramp from 0 to 150 emails/day over 21 days automatically. Real inbox interactions, not the fake pod networks that Google now detects and punishes.
Real-time verification
MX, SMTP, and catch-all checks before every send — not just on list upload. Herald catches the bounce before Gmail does, so your reputation never takes the hit.
AI sequences that sound human
Multi-step sequences written in your voice, personalised per prospect with real signals (funding, hiring, launches). Not the "Hi {firstName}, I came across your profile" template mill.
Mobile campaign manager
Launch a campaign from an airport. Pause one in an Uber. Reply to a hot lead at 11 PM from bed. Every action on desktop is one thumb away on your phone.
India-first infrastructure
India-routed IPs for domestic campaigns, global pools for outbound. INR billing, GST invoice, UPI checkout, and Slack support that answers in IST — not 4 AM.
Four things that decide whether you land.
Every other cold email tool treats deliverability as a feature you buy on top. Herald treats it as the product. Here's the actual pipeline every email goes through, before a single prospect sees it.
Verify
Real-time MX, SMTP, and catch-all checks on every address — not just on list upload. Zero-bounce guarantee before a single email leaves your domain.
Warm
Built-in warmup ramps new domains from 0 → 150 emails/day over 21 days. Real inbox interactions across thousands of real accounts. No pod networks.
Send
Jittered windows, throttled volume, reputation-aware routing, content-safe HTML rendering. Every send respects the rules Google and Microsoft actually enforce.
Land
Average 94% inbox placement on Gmail and Outlook, measured across 4M+ emails sent in the last quarter. The rest is on your copy, not the tool.
Measured across 4.2M+ emails sent through Herald in the last quarter. Individual results vary with copy, list quality, and domain history.
Better than Instantly. Priced like Smartlead.
Instantly is the category leader and it shows in their price. Smartlead is cheaper but you give up the polish. Herald is the first tool that isn't forcing you to choose.
₹2,999 per seat. Everything included.
No warmup add-on. No verification credit packs. No "contact sales" to unlock sending accounts.
- Unlimited sending accounts
- Built-in warmup engine (unlimited)
- Real-time email verification
- AI sequence generation in your voice
- iOS + Android mobile app
- Unified reply inbox with AI drafts
- India-routed IPs for domestic sends
- INR billing, GST invoice, UPI
- Priority support in IST
- API + webhook access
Used by teams that send a lot of email.
We moved 40 client campaigns from Instantly to Herald over a weekend. Deliverability actually went up — our average inbox placement is now 93%, and we stopped getting "this ended up in spam" replies from clients. The mobile app is the kicker; I approve replies during school pickup.
I'm a one-person founder running outbound. I don't have time to manage warmup, verification, sequences, and replies across four different tools. Herald does all of it. Booked 11 demos in my first 14 days from cold email I wrote on my phone.
We send 400K cold emails a quarter. I've used Smartlead, Lemlist, Instantly, Reply. Herald is the first one where I haven't had to explain to a client why their domain got blacklisted. The verification-at-send-time alone is worth the price.
Send email that lands.
Fourteen days free. Launch your first campaign from your phone. Cancel from the same screen if the inbox placement doesn't hold up.