Meet Iraa. The SDR that runs while you close.
Iraa is India's autonomous AI sales agent. She qualifies leads, books meetings, runs demos, and handles follow-ups — orchestrating OutPilot and Herald so your team can focus on the only part a human still has to do: the closing.
What is Iraa by Banyan?
Iraa is an autonomous AI sales development representative (SDR) built for Indian B2B sales teams. She is a software agent that qualifies leads, books meetings, runs product demos, and handles follow-ups across LinkedIn and email — autonomously, without human instructions for each action.
One loop. Five steps. Zero hand-holding.
Iraa runs a continuous outbound loop — research, reach, qualify, book, hand off. She doesn't wait for instructions and she doesn't run out of coffee.
Research
Iraa scans LinkedIn, Crunchbase, your CRM, and real-time signals (funding, hiring, product launches) to find ICP-fit prospects, every hour.
Reach
She sends the first touch via OutPilot (LinkedIn) or Herald (email), choosing the channel with the highest expected reply rate for that specific prospect.
Qualify
When someone replies, Iraa holds a real conversation. She asks discovery questions in your voice, scores fit, and handles basic objections without escalating.
Book & demo
Once qualified, she proposes meeting times that respect your calendar, books the demo, and can even run the first walkthrough herself before a human joins.
Hand off
When the lead is ready to talk money, Iraa steps aside and hands the closing over — with full context, notes, and the conversation history — to a human.
Every action is logged, auditable, and reversible. You can pause Iraa, override a single draft, or rewire her ICP in under a minute — from your phone.
Six reasons she's already replacing SDR hires.
Iraa wasn't built to assist a sales team. She was built to be one. Every feature exists because a founder realised they didn't need another headcount — they needed an agent.
Truly autonomous, not a chatbot
Iraa doesn't ask permission to do her job. She researches prospects, picks the channel, writes the message, qualifies the lead, and books the meeting — all on her own. You review, approve, or override when she flags something.
Multi-channel orchestration
Iraa runs OutPilot for LinkedIn and Herald for email in parallel, picking the right channel per prospect based on intent signals, job title, and past engagement. One brain, two hands.
ICP qualification with reasoning
Every lead gets a fit score and the reason behind it. "Vikram is an 88% match — Head of Growth at a 30-person B2B SaaS in Bangalore, hiring sales, using HubSpot." Not a black box.
Conversational booking
Iraa handles objections over DM and email with context, not canned replies. "Tomorrow doesn't work" gets a smart reschedule that respects your calendar — not a generic Calendly link.
Live demo runner
Iraa can run a first-touch product walkthrough on her own — narrating your deck, answering questions in real time, and tagging product feedback for your team. Your humans step in only for the close.
Mobile command center
Approve Iraa's drafts, override her decisions, and get pinged when a lead is handoff-ready — all from your phone. Iraa runs on the cloud. You run on WhatsApp.
Eighty percent cheaper. Built for you, not enterprise America.
Valley, Jeeva, 11x, and Artisan are all excellent products — built for US mid-market sales teams with ₹1.5L+ monthly budgets. Iraa was built from day one for Indian founders who can't and shouldn't be paying that.
11x and Artisan sit in a similar price range (~₹1.26L to ₹1.68L/month) and are similarly built for US enterprise teams.
₹14,999. One agent. Everything unlocked.
For context: a single junior SDR in Bengaluru is ₹45,000–₹55,000 loaded. Iraa replaces five of them.
- 1 fully autonomous Iraa agent
- Unlimited qualified conversations
- LinkedIn outreach via OutPilot
- Cold email outreach via Herald
- ICP qualification with reasoning
- Calendar booking + objection handling
- Live demo runner for first walkthroughs
- CRM sync (HubSpot, Pipedrive, Zoho, Salesforce)
- Mobile command center (iOS + Android)
- Dedicated onboarding + Slack support in IST
- INR billing, GST invoice, UPI checkout
Treated like a teammate. Paid like software.
We were about to hire three SDRs at ₹55K each. I deployed Iraa for ₹14,999, paused the JDs, and in six weeks she booked more qualified demos than our previous SDR ever did. I stopped thinking of her as "the software" and started thinking of her as a teammate.
Our team of two founders was closing deals at 3 AM because we had no bandwidth for outbound. Iraa took that over entirely. She runs LinkedIn via OutPilot and email via Herald in the same campaign — I'd never seen a tool do both natively before.
I run outbound for 14 B2B clients. Rolling Iraa across all of them meant I could shut down my managed-SDR service and turn it into a software play. Margins went from 22% to 71% overnight. I'm never going back.
Iraa is one root of a larger system.
Banyan is a house of products that run end-to-end outbound for Indian operators. Content, LinkedIn outreach, cold email, and an autonomous agent stitching them together — built on one root.
Everything about Iraa, in one place.
Pulled from the first 50 founder demos. If you're evaluating AI SDRs, these are the answers you're probably looking for.
What is Iraa by Banyan?
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Iraa is an autonomous AI sales development representative (SDR) built for Indian B2B sales teams. She qualifies leads, books meetings, runs product demos, and handles follow-ups across LinkedIn and email without human instructions for each action. Iraa is priced at ₹14,999 per month.
How is Iraa different from Valley, Jeeva AI, 11x, or Artisan?
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Iraa is 70 to 91 percent cheaper than global AI SDR tools and is built specifically for Indian B2B sales motions. Unlike Valley, Jeeva, 11x, or Artisan — which replace your existing stack — Iraa orchestrates OutPilot for LinkedIn and Herald for email, so you keep your outbound infrastructure.
How much does an AI SDR cost in India?
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Iraa by Banyan is ₹14,999 per month, billed in INR with GST invoicing and UPI checkout. For context, a single junior SDR in Bengaluru costs ₹45,000 to ₹55,000 per month loaded. Iraa is positioned to replace a five-person SDR team at roughly 5 percent of that cost.
Is Iraa a chatbot or a true autonomous agent?
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Iraa is a true autonomous agent, not a chatbot. She runs a self-directed multi-step loop: research, outreach, qualification, booking, and handoff. She makes decisions and takes actions without waiting for instructions. You review, approve, or override when she flags something for human input.
Does Iraa work without OutPilot and Herald?
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Iraa is designed to orchestrate OutPilot (LinkedIn outreach) and Herald (cold email) as her execution channels. Using Iraa without them is possible but limits her to channels where she has direct access. Most Banyan customers deploy Iraa together with at least one of OutPilot or Herald.
How long does it take to deploy Iraa?
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Iraa is typically deployed in seven days. The process includes one onboarding call, ICP training, voice matching on your existing outbound samples, CRM integration, and a dedicated India-based success manager. Most customers see their first autonomously-booked meeting within six working days of deployment.
Can Iraa actually run a product demo?
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Yes. Iraa's live demo runner can narrate a pre-recorded product walkthrough, answer questions in real time using your product documentation, and tag product feedback for your team. A human sales rep typically joins only when the prospect is ready to discuss pricing or commercial terms.
Who is Iraa built for?
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Iraa is built for Indian B2B sales teams — specifically founder-led sales motions where hiring a five-person SDR team isn't viable. Typical customers include early-stage SaaS founders, B2B agencies, and small sales teams running outbound at scale on LinkedIn and email from India.
Deploy Iraa in a week. Close deals by Friday.
Seven days to deploy. One onboarding call. A dedicated India-based manager to train her on your ICP.